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Kinky cow mascot for kids concept Spar Thy. For 0-11th year-old customers in Sparekassen Thy awaits an exciting world of the Muhny mascot - a fun and cheeky cow with lots of pep and trouble coming. Sparekassen Thy had indicated the need for a funny and fresh mascot that could attract both children and their families as customers in the savings bank branches.
Bamsefabrikken has from the very beginning been involved in the development of the mascot Muhny - from the first crazy thoughts to sketches and drawings, and development and production of costume, stuffed toys, piggy bank, etc.. Here you see the logo of Muhny children's concept:

A great mascot has lots of personality, because that is what children adore and become excited about. Muhny has therefore been given special characteristics that make her a fun, crazy and exciting mascot and playmate. When Muhny appears in her costume at Sparekassen Thys branches around Denmark, she always attracts a crowd of children who want to see, touch and talk to the funny cow mascot.
When Muhny was produced as a costume, we based the production on the many illustrations and molded and modeled the mascot. During the proces of manufacturing the mascot costume, Spar Thy was included and followed the proces by photographs. They contributed to the proces with substantial input, corrections and additions to the costume.
The Muhny costume is equipped with a giant udder which always arouses attention, and the costume also has rotating horns and animated eyes, also called animatronics, which make her very lifelike. Animatronics can be programmed in advance, so they move automatically. Read more about animatronics here.
Muhny also has her own unique piggy bank which any customer under the age of 11 can take home for the shelf as a means of saving. Read more about savings plush toys and piggy banks here.
Additionally, Bamsefabrikken also produced small stuffed toys as copies of the mascot, simply to take home and hug. In a production of small plush toys we always produce prototypes, which we send to our customer, in this case Sparekassen Thy, to make sure that the final product is 100% as desired. And it was! Read more about the promotional plush toys here.
The mascot Muhny is already several years old and has made speed carreer in Spar Thy, where she is always a popular guest.
Working with the development, production and deployment of mascot concepts is really fun, and at Bamsefabrikken we have great experience which you can benefit from. Do you have a mascot concept that we should assist in, or do you just want to hear more about how it is and what is required, please feel free to call Bamsefabrikken at +45 4062 2927 or send us an email.

The first sketches for the Muhny mascot.

Modeling the Muhny head for the mascot costume is mainly based on the original drawings. The mascot Muhny as a small stuffed toy - a great plush toy for the small children and at the same time great promotion for Sparekassen Thy.
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These original illustrations make the basis of
the mascot Muhny, who you can see at the top as a complete mascot costume. 

The mascot Muhny is popular and always attract
a great crowd of children where she appears. The spectacular costume of course does its part in promoting the mascot. 
Muhny the mascot as piggy bank.

The animated eyes as seen from inside the mascot head. A simple electronic system is programmed in advanced and switched on before performing in the costume. Animatronics are fully automatic and make the appearance of the mascot more lifelike. | |